Provide middle-of-the-market products at the best price and the least hassle.
Operational Excellence aka Cost Leadership
In their excellent book , Treacy & Wiersema say that there are primarily three ways in which a company can build competitive differentiation:
How To Create Competitive Differentiation?
This brings us to the question for today: What is the biggest competitive advantage/differentiation of your company and its products or services? How durable is that?
...the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards... (emphasis added)
When asked what is the most important characteristic he looks for in a business when assessing it, Buffett says it is:
is in the world, just behind Bill Gates. He has built his wealth exclusively through his holding company - both by buying stocks in companies such as American Express & Coca Cola, and by buying outright companies such as GEICO, Business Wire and See's Candies.
Latest comment by: Sanjay
Got Competitive Differentiation?
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On product management, marketing & the high-tech business - by Michael Shrivathsan, a product management & marketing expert in Silicon Valley, USA. No agenda, nothing to sell - just a shared journey for knowledge. Hop on!
Do your products have strong competitive differentiation? How can you create differentiated products? The importance of sustainable competitive differentiation to product and business success is discussed in this blog entry.
Got Competitive Differentiation?
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Michael on Product Management & Marketing: Got Competitive Differentiation?
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